Startup Consultant

Seriti Middle East Technologies, UAE 

August 2015 – March 2016

Growth of digital commerce  in the MENA region, specifically in fintech gave me the opportunity to work with a South African investor/managing partner to build a cloud based platform designed to manage the process of obtaining auto finance, car insurance and service contracts.   Partnering with OLX owned Dubizzle.com, we built and operated a 15 seat contact center to support car buyers looking for financing and insurance options. My role involved a total responsibility in all aspects and activities of business: from pre-launch setup up to two months post-launch when milestones were delivered. Read more

Business Manager

Red Valley Tourism, UAE

2013 – August 2015

With investment from one of Pakistan’s top 3 travel companies, I was given the objective to set up and operate an inbound tourism company to handle tourists visiting the UAE. My responsibilities included obtaining local sponsorship and business licensing, sourcing and setting up  operations for online UAE tourist visa processing, building relationships with hotels, local tourist attractions and tour operators to create tour packages.  With a team of 5, managed total purchase and logistics for up to 400 tourists at a time.  Read more

Digital Account Manager

GMASCO (Al Futtaim Group), UAE

2011 – 2013

Working for a newly established ebusiness unit within the advertising agency arm of a large Emirati conglomerate, I got the opportunity to work with some of the world’s leading automotive, electronics, real estate brands.  I built a portfolio of over $1 Million a year in digital projects including  websites for Honda and  Plug Ins Electronix, social media management for Toys “R” Us Middle East,  mobile apps, search engine optimization (SEO) and search engine marketing for Audissey and digital advertising campaigns for IKEA UAE. Other than core account management functions, I took on additional responsibilities of leading the team of digital designers and content managers; when required.  I had the pleasure of leading steering committee and project status meetings , often including Managing Directors. Read more

CEO’s Business Associate

The Oasis Group, Pakistan

2004 – August 2011

As a close associate of Pakistan’s leader in travel & tourism, my experience with Oasis was a fantastic opportunity to learn from a self made entrepreneur with an intimate knowledge of the industry, a reputation for incredible growth and leadership as well as a strong brand recognition.   I was closely involved in developing the travel management business; from technology adoption brought on by industry changes, launching new divisions (like Holidays, Umrah & Hajj, and MICE), and building partnerships with global organizations such as Sabre/Abacus, FCm Solutions and GTA.  In addition, I independently took on the development of marketing and technology infrastructure and functional teams for the group.  Read more

Digital Content Creator

Digital Cement, Canada

1999 – 2001

Where it all began. My first job at a startup. An ex-banker foresees content-driven digital marketing at the height of the dot com boom in North America. Hired to do general office support, I started supporting the management team in creating sales decks and business plans, moving on to digital content creation and editing for FedEx’s Small Business Center and Kraft Recipe’s email newsletter.  This is where I learn the foundations of Big Data, and its value for an organization – a core belief I still hold today.  Read more

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